Whitlock Business Systems

Digital printing is the reproduction of digital images on a physical surface. It is generally used for the customization of print media. With the introduction of recent digital presses, the quality of reproduction is 97% of high quality offset lithography.

Digital Printing is also used for personalized printing or variable data printing (VDP or VI). For example, personalized direct mail pieces such as post cards and letters.

Print on demand (POD), sometimes called publish on demand, is a printing technology and business process in which new copies of a book (or other document) are not printed until an order has been received. "Print on Demand" developed only after digital printing began, because it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.

Print on demand with digital technology is used as a way of printing items for a fixed cost per copy, irrespective of the size of the order. While the unit price of each physical copy printed is higher than with offset printing, the average cost is lower for very small print runs, because setup costs are much higher for offset printing.

Whitlock is your one stop shop for design, printing, layout, and fulfillment for all of your digital and print on demand needs.